Showing posts with label spanish translation. Show all posts
Showing posts with label spanish translation. Show all posts

Monday, March 1, 2010

Castilian = Spanish = Castellano = Español

This is a persistent misunderstanding… Before starting any Spanish translation, having this information handy might be helpful when clients or distributors tell YOU what variety of Spanish is required, without providing any geographical context.

Castilian/Spanish, Castellano/Español are all synonyms for the same language.

http://en.wikipedia.org/wiki/Names_given_to_the_Spanish_language

In short, it avoids confusion to call the national language spoken in Spain “peninsular” Spanish or European Spanish.

In many Spanish-speaking countries in the New World, people casually use the term castellano (Castilian in English) to mean “proper” Spanish – that is, not colloquial or a regional dialect, and without a lot of folksy local vocabulary or slang that wouldn’t be understood by Spanish speakers outside of their specific country or region.

One will commonly hear “castellano” used in this sense in Mexico, for instance. It’s sort of like a U.S. speaker saying “the King’s English.” But this is a colloquial usage, and not linguistically accurate.

In some cases, what the client is driving at might be one of the “virtual” Spanish varieties used for translation purposes; for example, “Latin American” Spanish or “Universal” Spanish. These are not really Spanish dialects at all. Instead, in the translation industry they are a convenient way of indicating that the target Spanish variety needs to be comprehensible (to the extent possible) in various countries and might need to include some alternate wordings where differing vocabulary might cause confusion.

Sometimes Spanish speakers outside of the USA may in fact be specifying “Castilian” because they believe (with some cause) that a lot of what they would consider “bad” Spanish or Spanglish is spoken within the USA, and they’re concerned (also with cause) that they might receive this from any translation agency based in the USA.

  • Another interesting aspect of the term castellano (Castilian) is that many people within autonomous regions of Spain who speak other peninsular languages such as Catalán, Galician or Basque make a point of calling it castellano. After all, theirs are also co-official “Spanish” languages!

Usually, when “Castilian” Spanish is requested, either:

  1. The client really does mean European Spanish as spoken in Spain (and Equatorial Guinea, Gilbraltar, Ceuta, Melilla); or
  2. Their own clients or distributors have told them “Castilian” as a way of saying “standard” Spanish that isn’t colloquial or regional dialect— it which case it would NOT be appropriate to translate to European Spanish.
  • Spanish in Europe has some basic grammatical differences from any New World Spanish variety, including the well-known use of the second-person plural pronouns and verb forms (vosotros). In the New World, these are generally only seen in archaic, poetical or biblical styles. There are also many other important differences in vocabulary, preferences for sentence construction, and compound verb forms. Pronunciation is also very different, and this is of crucial importance when recording voiceover narrations for e-learning, video, PowerPoint, Flash, etc. A large proportion of European Spanish is intelligible to well-traveled New World speakers, but they will definitely recognize it as a different Spanish variety. Especially in non-technical text, European Spanish sounds more “foreign” to American Spanish speakers than British vernacular does to USA English speakers, for example.

As always, if clients let us know exactly WHERE the Spanish translation will be used, our expertise can help them choose the most appropriate target language variety.

ASIST Translation Services, Inc. is a full-service interpreting and translation agency located in Columbus, Ohio. We provide translation, interpreting, proofreading, studio voice recording and media production, localization of interactive and Web content, and specialized language services to clients around the world.

www.ASISTtranslations.com

Monday, February 1, 2010

Spanish Translation: Columbus, Ohio

The Spanish-speaking, Hispanic population in Columbus, Ohio (Franklin County) has increased dramatically over the past few years. Accordingly, the area’s hospitals, healthcare providers, medical suppliers, courts, legal offices, government and social services have met the challenge to ensure that Spanish translations, Spanish interpreters, and culturally appropriate communication is available to the community.

Another article in this blog provides detailed information about the Spanish-speaking and Hispanic population in Central Ohio, based on the most recent information available from the US Census Bureau.

According to the Pew Hispanic Center, data for 2007 shows that the Hispanic population (including non-Spanish speakers of Hispanic origin) in Franklin County had increased by 74% over the 2000 figure (approximately from 24,000 to 42,000)—and doubled from 2% to 4% of the total county population.

For much more detail about the Hispanic population in Ohio and the rest of the United States, visit this page on the Pew Hispanic Center’s site.

ASIST Translations is among the region’s top providers of Spanish translation, interpreting and media production. But we also translate to almost any other language, not just for clients in Ohio but around the world. Our 25 years of experience. state-of-the-art translation tools and systematic approach to quality control ensure that your multilingual communications are professional and effective.

ASIST Translation Services, Inc. is a full-service translation agency located in Columbus, Ohio. We provide translation, interpreting, proofreading, voice recording and media production, localization of interactive and Web content, and specialized language services to clients around the world.

www.ASISTtranslations.com

Friday, January 1, 2010

Spanish Voice Recordings

First question: Where is the recorded audio going to be used? In the United States, Mexico, Spain, Puerto Rico, Central America, South America… or some combination of the above? Choosing an appropriate accent is extremely important. Audiences can easily be distracted when a narrator’s accent seems “out of place,” and this impairs effective delivery of your message.

Obviously, when the destination is a single Spanish-speaking country, making voice talent selections with appropriate accents is simpler. However, when a voice recording must be used in multiple countries, ASIST will help you select voices and accents that will be most acceptable to the greatest number of listeners. Accordingly, our discussions will include questions about destination countries, which of them represent the largest proportion of the audience.

For Spanish-speaking audiences within the United States, the issue of accents is more complex—as is the selection of target Spanish dialects during the translation process itself. Specific geographical areas may have very high concentrations of a particular Spanish variety—Mexican speakers in parts of the southwestern US, or Cubans in Miami, for example. More than half of this country’s Spanish speakers do cite Mexican origin, but that still leaves a huge number of people who speak other Spanish varieties. People from other countries may not understand some vocabulary that is specific to Mexican Spanish . Often, ASIST will suggest providing multiple terms for certain items, to ensure that your “US Spanish” is as inclusive as possible; however making this flow smoothly in spoken Spanish is an art in itself. In short, you want your recorded Spanish narrations to sound “good” to the largest number of people, and to be understandable by everyone, no matter what variety of Spanish they speak.

ASIST Translation Services, Inc. is a full-service translation agency located in Columbus, Ohio. We provide translation, interpreting, proofreading, voice recording and media production, localization of interactive and Web content, and specialized language services to clients around the world.

www.ASISTtranslations.com

Tuesday, December 15, 2009

English-to-Spanish: Hispanics in the United States

A 2007 report by the Pew Hispanic Center provides statistics about how Hispanic immigrants in the United States manage Spanish and English.

Here, we recap a few points that are of great interest for anyone involved with Spanish translations for the United States.

  • 52% of foreign-born Hispanics speak only Spanish at home.
  • Only 23% of Latino immigrants say they can carry on a conversation in English very well. However, for their adult sons and daughters, this figure rises to 88%.
  • Only 7% of foreign-born Latinos report that they speak English mostly or exclusively at home. In contrast, 48% of their adult sons and daughters speak mainly (or only) English with their own families.
  • English proficiency also correlates with educational level. 54% of newly-arrived adult Latino immigrants with college degrees speak English “very well,” compared with 34% for those with high school diplomas. Among foreign-born Hispanics without high school diplomas, only 11% say they speak English “very well.”
  • Ability of immigrants to speak English also varies according to country of origin. 52% of Puerto Rican immigrants say they speak English “very well,”, compared to 39% of South Americans, 31% of Cubans, and only 16% of Mexican immigrants.
  • 71% of Mexican immigrants say they speak little or no English, as do 64% of immigrants from the Dominican Republic, 62% from Central America, 57% from Cuba, 44% from South America and 35% from Puerto Rico.

ASIST Translation Services, Inc. is a full-service translation agency located in Columbus, Ohio. We provide translation, interpreting, proofreading, voice recording and media production, localization of interactive and Web content, and specialized language services to clients around the world.

Tuesday, November 10, 2009

ASIST TRANSLATIONS: Language Services for Electronic Media

ASIST Translation Services can help you create e-learning, interactive, audio and video content for multiple languages and cultures.

- Translate narrations and onscreen text to any language
- Place translated text into video and interactive media
- Proofread onscreen text after placement
- Foreign-language voiceovers:

  • Provide voice talent for dubbing videos and interactive pieces to other languages
  • In-studio auditor ensures accuracy and inflection in voice performances
  • Record voiceovers in our digital (Pro Tools-based) studio
  • Edit narrations and dialog to match picture in video files
  • Cultural consultation regarding language variety and spoken accent

- Collaborate in the planning of media projects that will be optimized for globalization

  • Optimization and disambiguation for translation purposes
  • Cultural perspectives on content, vocabulary
  • Language support issues for specific authoring and design software

- Page layout, formatting in any language, including double-byte and right-to-left languages

ASIST routinely provides voice-over recordings for multimedia and computer-based training (Flash, AuthorWare, etc.). Narrations can be delivered as WAV, MP3 or any other required audio file format. Frequently, we deliver separate audio files for each segment, enabling interactive authors to align each scene, then adjust the timing of graphics as necessary in order to allow for larger word counts in most translations.

We can also dub videos to many different languages. For clients with in-house video editing capability, the ideal method is to export a digital video file. We use that as the onscreen reference while recording and editing translated narrations and dialogs. ASIST returns a WAV file that is already conformed to source video project. Once this translated narration is dropped in at 0:00 in the video timeline—everything lines up from beginning to end.

  • In order to avoid a rushed pace in dubbed video, it helps to leave some extra padding between paragraphs or scenes in the original English version. With enough editing and/or time compression, we can make anything fit! However, this can sound rushed, especially if the translation must accurately reflect all nuances of the original English content, with no abridgment or paraphasing for time permitted. (In fact, creating a “looser” version of the original English program for dubbing purposes is a strategy that globalization-savvy content producers incorporate into their project plan.)

ASIST translates for all types of Web content. We have translated large sites supporting dozens of languages, including Russian, Chinese, Japanese and various others that don’t use Latin characters. Proofreading before the client goes live with the formatted content is one of the crucial services that ASIST provides. Even in languages using Latin character sets, longer string length, line break issues and diacritical marks can be problematic if they are not reviewed by a qualified linguist.

ASIST Translation Services, Inc. is a full-service translation agency located in Columbus, Ohio. We provide translation, interpreting, proofreading, voice recording and media production, localization of interactive and Web content, and specialized language services to clients around the world.

www.ASISTtranslations.com

Monday, September 28, 2009

Portuguese Translation, French Translation, Spanish Translation: Who and Where?

When you employ a translation agency to create Portuguese, French or Spanish translations of your existing material, simply specifying one of these language names is not sufficient!

  • The Portuguese variety spoken by 163 million people in Brazil has important differences from the variety spoken by 10 million in Portugal. Use of verb tenses is decidedly different, as are accepted spellings of many words in the two countries—and of course, the spoken accents are very different. Conventions for formal and informal forms of address are also different, and there numerous differences in vocabulary.
  • Likewise, Canadian French (native language of 7 million Canadians) has notable vocabulary differences when compared to the language variety spoken by nearly 54 million people in France—and the accents are also very different, of course. Some Canadian practices regarding punctuation, capitalization and idiomatic expressions also differ from European French.
  • Spanish varieties present an even more complex mosaic, because this language is spoken in diverse regions around the globe—by nearly 500 million people, if we include those who speak Spanish as a second language. Aside from the extensive differences in vocabulary that you would expect among people from so many different nations, the most fundamental difference concerns grammar. Use of the second person plural form vosotros is commonplace in Spain, whereas it sounds archaic or scriptural to most Spanish speakers in the Americas (who generally switch to the more formal ustedes form when addressing more than one person).

To summarize, a professional translation company needs to you specify not only the target language, but exactly where the translation will be used. Their professional translators can help you identify dialect issues (and accents, if you are recording narrations for a video or e-learning), conventions for measurement units, and ensure that the grammar, vocabulary and style are appropriate for your target audience.

ASIST Translation Services, Inc. is a full-service interpreting and translation agency located in Columbus, Ohio. We provide translation, interpreting, proofreading, studio voice recording and media production, localization of interactive and Web content, and specialized language services to clients around the world.

www.ASISTtranslations.com

Friday, September 4, 2009

Spanish Translations for Business

When translating from English to Spanish for business purposes, it is essential that the team of translators working on the Spanish translation be familiar with customary business language!

You may be surprised to learn that many freelance Spanish translators don’t come from a business background. Consequently, they may not be familiar with nuances and style conventions in commercial correspondence. When this is the case, you run the risk of receiving translations that can be overly literal, stilted, or be written in an excessively informal tone.

A professional translation agency uses teams of qualified linguists who have been tested for their knowledge of contemporary style conventions—including business language in both English and Spanish. Experienced translators know whether a given bit of jargon or business idiom should be translated, stay in English, or be substituted by some equivalent expression in the target language.

Business Spanish tends to be slightly more formal than contemporary English correspondence; for example, going to greater lengths to make requests sound less like commands. Greetings and closings also tend to be somewhat more formal, even slightly old-fashioned sounding when they are literally translated back to English. In short, there are style conventions, just as in any other language—and no matter how strong a person’s linguistic qualifications, these are no substitute for real-life experience with modern business correspondence.

Be sure to work with qualified, professional translators, whose field of expertise includes business as well as your particular technical field.

ASIST Translation Services, Inc. is a full-service translation agency located in Columbus, Ohio. We provide translation, interpreting, proofreading, voice recording and media production, localization of interactive and Web content, and specialized language services to clients around the world.

www.ASISTtranslations.com

Thursday, August 27, 2009

ASIST Translation Services

ASIST Translation Services, Inc. is a full-service translation agency, offering translation, consecutive and simultaneous interpreting, DTP or page layout, localization, proofreading, foreign-language voice talents for dialog and voiceover, audio-video recording, and multimedia production services in countless languages and dialects.

The headquarters of ASIST Translations is located in Columbus, Ohio, USA.
Please feel free to contact us for more information.